Yes = Buy
No = Short
This is a permanent market; it will never resolve. The goal is for you to use it to express your own opinions and/or turn a profit by predicting other people's opinions. Bet YES if you're in favor of the subject of the market or believe other people will come to have a more favorable opinion of it in the future, bet NO if you view the subject of the market unfavorably or believe others will come to view it as such.